About

It all started when…

My name is Sarah Allen and welcome to my blog. There’s nothing I love more than telling my friends about the beauty products I swear by, the interior tricks that help turn my house into a home and plotting the next event to bring my friends and family together. Now I want to share this with you too.

Having spent 15 years as a beauty and lifestyle PR consultant representing brands, copy writing and hosting events, I have lived and breathed my passions. A big believer in giving back, I also run my local division of The Hygiene Bank.

I live in West London with my husband and two children.